Answer a few questions about your idea. Get an honest score across Problem Clarity, Solution Potential, and Idea Maturity, plus specific next steps. Takes 10 minutes.
No signup required · 3 free sessions · Results in 10 minutes
Powered by Jobs-to-be-Done, Mom Test, Lean Validation, and 2 more proven frameworks
Three steps. Ten minutes. One honest answer.
Chat with our AI interviewer. It asks the questions a good mentor would, digging into your problem, your audience, and your solution.
Receive scores across three dimensions: Problem Clarity, Solution Potential, and Idea Maturity. Each with a personalised explanation.
Get specific suggestions to strengthen your idea, see where the gaps are, and walk away knowing exactly what to do next.
Not a generic survey. The conversation follows up on your specific answers, industry, and audience.
Based on customer discovery best practices. Every score comes with a clear explanation of why.
Walk away with specific actions to strengthen your weakest areas and build on your strongest.
Run follow-up sessions as your idea evolves. See how your scores change over time.
Every session gives you a complete picture of where your idea stands.
Clear scores across Problem Clarity, Solution Potential, and Idea Maturity. Share it, screenshot it, use it.
See exactly where your idea is strong and where it needs more thought. No vague generalities.
Specific, prioritised recommendations for what to do after your session. Not theory. Actions.
Every explanation is based on your actual answers, not generic advice. The feedback is yours alone.
Run multiple sessions as your idea develops. Track how your scores improve as you refine your thinking.
Ideas that score well may be ready for the next stage. We can help you turn a validated idea into a real product.
"I'd been going back and forth on my idea for months. Ten minutes with Distil and I finally knew what was missing."
Sarah K.
First-time founder
"The scorecard gave me something concrete to show my co-founder. We stopped arguing about assumptions and started testing them."
James T.
B2B SaaS founder
"I ran three different ideas through it in an afternoon. Helped me pick the one worth building."
Mike R.
Agency owner and side-project builder
Every question Distil asks is grounded in five validated startup frameworks, not made up on the spot.
Clayton Christensen
What progress is your customer trying to make? Understand the real job they're hiring your product to do.
Rob Fitzpatrick
Questions that can't be answered with polite lies. We ask about real behaviour, not opinions or hypotheticals.
Eric Ries
Test your riskiest assumptions before writing a single line of code. Build only what the evidence supports.
Strategyzer / Osterwalder
Map the fit between what your customer needs and what you're building. Spot the gaps before your customers do.
Steve Blank
Get out of the building. Talk to real people. Distil brings that discipline to a structured conversation you can do right now.
Most idea validation tools ask generic questions. Distil's questions are designed using decades of startup research, so every answer moves you closer to the truth about your idea.
Learn more about our methodology →You could paste your idea into ChatGPT. Here's why that won't give you the same result.
Every question follows a deliberate sequence drawn from five proven startup frameworks. ChatGPT freestyles. Distil follows the playbook.
You get a quantified assessment across three dimensions, not a wall of encouraging text. Numbers you can track and compare over time.
Every session ends with specific things to do, not vague suggestions. Prioritised by what will move the needle most.
See which framework informed each question and score. Transparency about the "why" behind every assessment.
Explore the five frameworks →Pick up where you left off. Run multiple sessions as your idea evolves and watch your scores shift as your thinking sharpens.
Built by product people who've validated ideas for a living. The knowledge is in the system, not bolted on as a generic prompt.
We're building full PDF idea reports with detailed methodology breakdowns and competitor landscape analysis. Drop your email to hear first.
Put your idea through structured customer discovery and find out where it's strong, where it's weak, and what to do about it.
Test My IdeaTakes 10 minutes · Free · No signup required